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Steel Design Magazine

ArcelorMittal is the world’s leading steel and mining company. ArcelorMittal Dofasco is based in Hamilton, Ontario (our hometown!) and is Canada’s leading steel producer and a hallmark of advanced manufacturing in North America. 

The challenge

To showcase ArcelorMittal Dofasco’s technology leadership and the latest developments in steel through a bi-annual magazine for the construction industry.

our services

Strategy
Design
Copywriting
Photography
Social Media
Media Buying
Web Development

Project Story

Our history with ArcelorMittal Dofasco goes back to 2008. Since that time we’ve worked together on product materials and ad campaigns, celebrated their 100th anniversary and more.

Along the way, we learned that Dofasco does some really cool things—and they’re always working to advance steel production further. Steel Design magazine is one of the ways we help ArcelorMittal Dofasco share what they’re doing for the construction industry.

Published twice a year, Steel Design showcases building projects from across Canada that feature ArcelorMittal Dofasco steel.

We source the stories, write the articles, design the magazine (both print and digital), take care of publishing and distribution and handle the social media channels. Basically, we’re the editorial team.

Part of our deliverables for Steel Design included a new, responsive and accessible website that houses all the articles for the magazine. This online platform extends Steel Design’s reach and helps to increase awareness of ArcelorMittal Dofasco, its products and customers. While the magazine is published twice a year, social media is ongoing as we share stories year-round. Check them out at steeldesignmag.com.

By featuring ArcelorMittal Dofasco clients in each issue, we’re further supporting the company’s commitment to collaborating with customers to engineer advanced steel grades to meet their needs.

The magazine’s audience is diverse. Subscribers include architects, designers, engineers, developers, contractors, fabricators and more. Steel Design includes new products, technical details, case studies, construction techniques, challenges and solutions, design philosophies and more. For each issue, we seek out a variety of projects and perspectives that show the potential of steel and how ArcelorMittal Dofasco is producing safe, sustainable steel for construction.