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There comes a time in most people’s lives where that favourite shirt—the one that you loved, that fit perfectly and was great for any occasion—no longer feels right.

For a company, the same thing can happen. Sometimes your image no longer fits. Your business has changed, your culture has changed, the times have changed…all of these are factors that will put you on the path to thinking about what best represents who you are.

Is your brand starting to feel a bit tight in the shoulders? Or does it still fit like a glove? Follow our flowchart to see if it’s time for a refresh.