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Hamilton Burlington SPCA

The Hamilton Burlington SPCA (HBSPCA) is a not-for-profit animal welfare organization dedicated to keeping people and pets together.

The challenge

To develop new, modernized materials which tell the story of the HBSPCA, its volunteers and donors, and the impact of their important work.

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Project Story

The Hamilton Burlington SPCA is an almost entirely self-funded no-kill animal shelter. They rely on the goodwill of their donors (usually big-time animal lovers) to fund their mission of finding “forever homes” for every animal that comes into their care. We respect them deeply. They’re doing exceptional work.

The HBSPCA first called us in 2013 with a specific need: It was time to update their communication materials. In fact, it was overdue.

Ever keen to help heart-centred organizations thrive (and animals find homes), we were a big fat YES from the get-go. And we’ve been working together ever since.

Using a refined, modernized brand, we developed an annual report template that could be repurposed by the organization year over year without stagnating (hello, budget efficiency) and developed a series of case studies featuring volunteers and donors to be used for fundraising opportunities in the future.

We photographed volunteers, animals, and staff to create a substantial image library for the organization to use for marketing collateral, ensuring ongoing brand consistency without requiring more investment. Which means more dollars for the animals.

Today, we continue to provide strategic guidance and marketing support to the HBSPCA’s hardworking team. And we always find an excuse to visit with puppies.