Birds & Beans
Birds and Beans is Canada’s leading roaster of triple certified & single-origin shade grown coffees.
To capture photography of the new brand packaging, with a fresh approach that stood out in the category.
As Canada’s leading roaster of triple certified & single-origin shade grown coffees, all Birds & Beans products have positive environmental and social impacts. The coffee is purchased from growers who protect forest habitats on their farms, heroically resisting pressures to technify their production. As a team who loves both coffee (deeply) and contributing to community (passionately), Birds and Beans’ ethos resonated with us.
Drink great tasting coffee while saving valuable habitat.
We were hired to photograph the new brand packaging, designed by our talented friends at Round Creative and Lucky Bones Studio. Birds & Beans were after a visual representation of their brand and something different than the traditional product photography often found in the coffee category. We opted for a tone-on-tone direction, featuring touches of live plants and greenery to highlight the link between the cultivation of coffee and its impact on ecosystems around the world.