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Birds & Beans

Birds & Beans is Canada’s leading roaster of Triple Certified (Organic/Fair Trade/Bird Friendly®) & single-origin shade grown coffees. All of their coffees have positive environmental and social impacts. As a team who loves both coffee (deeply) and contributing to community (passionately), Birds and Beans’ ethos resonated with us.

The challenge

To capture photography of the new brand packaging, with a fresh approach that stood out in the category.

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Photography

Project Story

As Canada’s leading roaster of triple certified & single-origin shade-grown coffees, all Birds & Beans products have positive environmental and social impacts. The coffee is purchased from growers who protect forest habitats on their farms, heroically resisting pressures to technify their production. As a team who loves both coffee (deeply) and contributing to the community (passionately), Birds and Beans’ ethos resonated with us. Drink great-tasting coffee while saving valuable habitat. 

We were hired to photograph the new brand packaging, designed by our talented friends at Round Creative and Lucky Bones Studio. Birds & Beans were after a visual representation of their brand and something different than the traditional product photography often found in the coffee category. We opted for a tone-on-tone direction, featuring touches of live plants and greenery to highlight the link between the cultivation of coffee and its impact on ecosystems around the world.